Food Stylist

When I approach clients unfortunatly I wont have a mega budget to afford a food stylist so this is something that I need learn myself.

So, what is the role of a food stylist?

The food stylist is responsible for sourcing the best quality and sometimes unusual ingredients, before preparing the dish to then be photographed or filmed. 

For a stylist the appearence of the food is always the priority over taste. Some stylist use trickery to add to the appearence of the food, defering from the original recipe without changing the look of the final product. For example when photographing cereal, some stylists might use cream instead of milk as it looks more glossy and appertising, or adding asprin to champagne to increase the fizz.

Not only is it about making the food look good, a big part of the stylists job is about props such as table clothes, cutlury, plates, etc. They need to work quick to ensure the food stays looking its best under lighting and patience with small, constant tweaking.

Here are a few tips I have discovered:

http://www.bbc.co.uk/blogs/food/2011/10/the-glamorous-life-of-a-food-s.shtml

Alison Clarkson

Claire Ptak

Mari Mererid Williams